Did you know you can categorize down into groups? There are different ways to describe certain types. It is necessary for all graphic designers that when you take the brief about graphic design from client. You must need to ask the type of logo. Here i ‘m going to explain to you the 5 different types of logo.
1. Iconic type logo
This type of logo represents a brand and a simple but bold and confident manner. In most cases the image is abstract or stylized. You’ll generally find these types for large brands. Brands serve the whole world. The reason behind that is that if you serve the whole world you’re going to be serving populations who have different languages different traditions. You need your brand identity to be recognizable quite easily without having to understand words. So having a symbol or an icon is ideal for those types of businesses.
Examples of those businesses would be Apple, Nike. Those are all symbols and they work really well.
2. Word mark logo
Word mark is basically what it says it. The logo is made up of a word. in these cases what you will find is that the brand will create their logo but they’ll create their logo using a unique font. They will have a designer write the name of the business but they will do it in a font that isn’t available anywhere else that keeps uniqueness with that design. They won’t just jump into Mike soft word and use Arial or Comic Sans.
Examples of word mark Logos would be Google, Facebook and eBay.
3. Letter mark logo
Similar to the word mark but a lot shorter letter marks will generally use the initials of a company. There could be a few reasons for that. It could be that the company’s name is really long and it’s just not going to fit well as a logo. Or the company’s name is quite hard to pronounce so as we said about the symbol. it may be that the company has a long as a German company has a long name and it’s quite hard to pronounce for people from other countries. so what you do is you take the initials and you shorten them down and you make a logo from that.
Examples of letter mark logos would be BBC, CNN, CK.
4. Combination mark Logo
Combination mark utilizes a word mark and the symbol in one so you kind of have the best of both worlds there. you’ve got adaptability, you could use the symbol on its own or you could use the word mark on its on there is a danger though you would only really do. If you have a well-established brand and you’ve spent a fair bit marketing your logo. so that everyone knows where it is that’s instantly recognizable. only then would you be able to really take these two separate elements and use them in their own situation. Because you have the confidence that people would know what it is but it gives you adaptability for different marketing situations print digital screen all that sort of thing.
Examples of a combination Martin logo would be Pizza Hut adidas, pizza hut and at&t.
5. Emblem logo
Emblem is quite similar to a combination mark. you’ll have the company name and you’ll have a design not quite as symbol. Though the reason it’s an emblem is that the company’s name is fully encapsulated within the design. Think of it more like a shield or a crest with the company name inside of it.
Examples of a emblem logo would be BMW and ford.