There are hundred of ways to design logo, but i am going to explain 6 great tips to design logo for all level graphic designers.
1. Spend Enough Time
Make sure that you spend enough time researching the industry that you’re creating a logo for. Study the competition in that industry. What are they doing well and what are they doing not so well. Maybe everyone’s using the same typography or the same color scheme. You could buck that trend and go for something different. If you are going to go down that route though you need to make sure that the colors and typography that you choose are suitable.
Blue is probably not a great color to choose for someone in the food industry. You probably don’t want to choose that quirky typeface for anyone who is in the financial industry. By spending plenty of time doing your research, you’ll get a better understanding of where your logo needs to be placed within that specific industry. Without doing any research, or with doing just minimal, amounts you could find that you end up creating a logo which just marriages in with everyone else’s or even worse. that it really doesn’t suit that industry at all and therefore the logo becomes completely ineffective.
2. Use of Color and Typography
You can make your logo stand out by the use of color and typography. There are many businesses out there that don’t use a symbol as part of their logo. There is no design law there that says you must have a symbol as part of your logo design. You can’t have a simple word mark as well. A symbol can really help with memorability but you can also do the same with great color choice and great typography. The key here though is to fully understand the meaning of color and to understand when a typeface is appropriate.
colors can have both negative and positive aspects to them.
Take yellow for example in Japan it represents bravery wealth and refinement whereas in France it can represent weakness and in China it represents pornography. So you can see not only do colors have different meanings in different cultures. You want to make doubly sure that you choose the right color for the right culture and also the right industry. When it comes to typography that can also have specific moods and feelings.
There’s less chance of any culture shock but for example if you were designing a logo for a lawyer or a funeral director you really don’t want to choose a quirky typeface for that specific set of industries. it just wouldn’t fit I would give completely the wrong impression of the business. so take the time to learn about color and typography.
3. Spend Time For Sketching
Spend time sketching before you move into your design software on your computer. It can be very tempting to just open up your design software and jump straight into creating that final logo design. You should spend a good amount of time exploring your concept designers. Ideally you want to sketch on paper or as I do on a tablet. You don’t want to be thinking too hard about those designs while sketching. By pushing forward quickly the bad ideas can quickly be pushed to the side and you can develop. Jumping into your computer design software don’t be tempted to just sit and work on one concept. I also know that it takes me at least half an hour before I really get into the full of exploring the more unusual concept designs.
The first half hour you’ll be producing designs which are derivative and expected and what probably 99% of other companies in that industry have. what you want is to create something unique for your client and to create something unique takes time and effort. so make sure you push through that sort of first half an hour barrier and give yourself the time to let your imagination truly flew you up and see goals and see options that may not have been there right at the start. in combination with your earlier research sketching is one of the most important parts of the entire local design process.
4. Try and avoid Design Trends
The next thing is to try and avoid design trends. now I know I get tempted myself. you see something and it’s pretty cool a lot of the big designers are using it but when it comes to logo design you really want to stay away from design trends because they come and go very quickly. Use the design trend in your marketing or branding materials. those things have a short lifespan. your logo is going to be around for a long time.
if you decide to create your logo on the back of a current design trend guaranteed in a year or two your logo is suddenly going to look very dated. rather than write the trend wave what you need to do is try and design something that can become iconic for the brand. I say become iconic because no logo is iconic on the day that it is born. it takes time, and I’m talking years to imbue that logo with meaning story and emotion. and to help that journey you want to create a logo which is simple memorable and versatile.
5. Think of some of the major brands
Think of some major brands in the world. When they created their logo at first it didn’t mean anything to anyone. The Nike swoosh it represents athleticism,sportsmanship,high quality. it’s just a tick.
The Apple logo is a call too many to think differently. it represents craftsmanship and cutting edge technology. it’s a symbol of an apple. it took years of storytelling living their vision and delivering on their brand promises to imbue these two simple shapes with all of that meaning strip that meaning. away though and you’re still left with a versatile simple and memorable logo design. a good test to see if your logo is simple versatile and memorable is to ask someone to draw it from memory. it’s easy to do complicated. it’s hard to do simple.
6. Split into Two
split into two and depends on which side of the fence you’re on the designer site or the client site. If you’re the designer it’s your task to take control of the project. The client has hired you because you’re the professional and therefore you should take the lead. The focus of the project is to create a logo design that works for the brand not for the client.
now if you’re the client you’ve hired a professional designer to create a great logo for you. So you need to let go of the rein some water and let the designer get on with their job. But how do you know if you can trust that designer? well
before you hire someone, asked them about their logo design process.
what are the stages that they go through?
how long do they spend on research?
how long do they spend on sketching?
look at testimonials, even contact some of their previous clients and speak to them. Some designers will carry out two to three weeks of research before they even put pencil to paper.