Not every graphic design projects are same in terminology and structure but they should all cover the same criteria. A typical graphic design brief should include all the relevant information a designer will need in order to understand the context the requirements and the needs of the clients or project.

Common Graphic Design Info required

  1. Project Brief Title

The brief project title should be a title that sums up the whole project and brief info..

  1. Client and Contact details

Client and contact details should include client details and point of contact so that during project you can contact.

  1. Project/Client Overview

The project client overview should be a short paragraph about the project or the client who they are and what they do this serves to get a good idea of who                   one is designing for and to get a good perspective of the industry sector and the context.

  1. What and Why

What and why should be a brief statement of what exactly the design is going to be and what the design is going to be used for.

  1. Audience

Audience should clarify who the design is set a target. In the brief you can require specifics such as gender age salary professions and personality. This will                   reveal exactly who the target audience is. This will give a better insight into what appeals to the audience which can help influence a more targeted solution.

  1. Objectives/Goals

Objectives and goals should state what the project should achieve with the design because it focus us on actual project.

  1. Look and feel/Tone and manner

Look and feel tone and manner should be a few key words but the client might have in mind that they feel may describe the nature of the design and sum up                 what they want the design to be like.

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  1. Strap lines and Unique Selling Points

Strap lines and unique selling points should be any lines or catchphrases that are currently in place or intended to be used. This may hint as a tone of voice                 they currently use or want to be consistent with. because Unique selling points can help a designer understand the business in more detail. This could help influence the design in the right direction

  1. Likes and Dislikes

Likes and dislikes should be a list of references the client likes or dislikes. This can request specifics like the colors styles and brands. As in graphic design                   field, it is much important to keep the color as per client requirement. These may also be references the client might have already researched themselves. Therefore can help influence the design process and also help avoid. Certain visual elements or styles they do not like all want to avoid.

  1. Competitors

Competitors should be a list of competitor research.

  1. Strategic considerations

Strategic considerations should state any commercial marketing awareness of disruptive goals they wish to achieve with the design.

  1. Existing Branding or Marketing Collateral

Existing branding or marketing collateral should specify any current visual graphic design already in place. For example brand guidelines, advertising assets,                 and print materials. They currently use and want to be consistent with.

  1. How will successfully measured?

This may suggest any focus pots priorities or areas the project will need to be particularly strong in.  If a quote has not already been issued

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  1. Budget

Budget should state how much the client is looking to spend on the design so. But always set the budget keeping in mind the project and client.

  1. Timeline

Timeline should state any milestones across the progress of the project and the deadline when all work will need to be completed by.

  1. Deliverable

Deliverable should specify a clear list of  required detail. In this instance a checkbox of design digital print and assets which will outline everything that               will be needed.

So with above all this criteria covered for graphic design and designer can then take the time to read and fully understand the details in the brief and the challenges that lay ahead. From this a designer will be well equipped to begin the design process.


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