As a designer when we undertake projects we want to do the best job we can. To do that we need to achieve the right results. To achieve those results, we need to understand exactly what the design task requires. When we undertake any design we really want to avoid making arbitrary decisions.  A lot of inexperienced designers may want to jump right into the fun part of  the design process the act of designing or creating.  However, understanding the project’s requirements could possibly be the most important step in your design process. If you fail  to give this adequate attention, you could completely miss your project goals.

Best design work

The best design work is always work

  1. Fulfills its purpose or function
  2. Delivers on the requirements of the  project

In doing so your aims will be to

  1. Communicate a key message or concept boldly and strong
  2. Communicate in a unique visually exciting and engaging way
  3. Have a good rationale behind it

If it looks great – that’s a bonus

As the graphic design is not about making things look pretty. Graphic design is the organization and presentation of information develop through a creative process for a particular function. Before we begin the design process for any project. We should always seek to understand what that particular function is. To do this we should start by seeking as much information about the project as possible. Now this information is typically provided to us in the form of  a graphic design brief.

What is the graphic design brief?

The graphic design brief is much like any other creative brief. It’s an overview of the project what is required and the design problems that need to be solved. Not every brief will be the same terminology and structure will vary. But it should all cover the same criteria a typical brief should include all the relevant information. A designer will need in order to understand the context the requirements and the needs of the project.

Why the design brief is so important?

The design brief is really key to the development of a project. The more thorough the initial design brief the more potential there will be to solve the design problems required by the project. one of the most frustrating things that can happen to any designer is having to create work  without being given an adequate design brief. This can delay the process, it can misguide a designer. A client might not like or be happy with the end result. This leads to lots of immense having to be made in future. so lots of time wasted, and nightmare for most designers

Well outlined and detail brief

  • Will help a designer stay on point.
  • Will be the source of reference for the duration of the project.
  • Can be used to contest solutions later should there be any disputes.

A successful project starts with a well thought-out design brief.

There are two types of briefs

A design brief will typically either be an open brief or closed briefs.

Basically open and closed briefs vary in the degree of creative freedom you have.

The open brief will typically offer more creative freedom whereas the closed brief will offer less. As a designer before we take on any design project we will always want to start with the design brief. With a design brief in hand, we can begin the design  process.

What if I’m not given the  design brief?

it is not always the  case that a brief will be presented to you. Depending on who you’re working for always.

  • You may be given a well detailed brief.
  • may be given some verbal instructions.
  • You may be given no brief at all.

Typically when I work with design agencies or professional clients, a good thorough brief is provided. But some clients don’t the design process, the need for design briefs or how to create the brief. Some clients will also feel they don’t have the time to create one. Some clients may feel that a meeting will be more beneficial, Where ideas and the project can be discussed verbally in a more informal and collaborative scenario.

Whatever the case may be you will want to establish a solid design brief before starting a design project.

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